Augmented Reality: It is a term for a live direct or indirect view of a physical real‐world environment whose elements are augmented by virtual computer‐generated sensory input such as sound or graphics. As a result, the technology functions by enhancing one’s current perception of reality.

Interaction: The user can establish a communication channel with the display in order to submit queries. Specific applications can be: catalogue browsing based on gesture recognition, clothes selection and ordering, etc.

Audience Measurement: The system can measure in a non‐intrusive way the user's dimensions (size, height, etc) in order to offer those pieces of clothing that area available in stock according to his/her needs.